Concept + Art Direction + Design + Animation for PUMA's Roma release. A nod to Italy and its Olympic History is used to tell the story of the PUMA Roma. The graphics established in this video became the key influencer for POP Displays.
PUMA / Roma
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PUMA / Roma

Art Direction + Design + Concept + Animation: Gerald Jimenez Copy: Jenni Williamson Creative Direction: Alex Lowe 3D: Evan Fellers (Halfadder)

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