My final project for my first year graphic communications class was to create a branding concept. We were assigned to cultivate research on any topic that interested us and from our findings imagine a product to brand, package , and produce media for. This individual project is a culmination of everything I learned about graphics as a first year bachelors student. While the product is not real, the design around it is.
The packaging was constrained to 3 variously sized boxes that could not be altered. Future redesign will focus on using sustainable packaging.
The animation uses the song Listen by STRFKR. I do not own any part of this wonderful tune.
The mycellium photography was captured by Officina Corpuscoli and Maurizio Montalti
