Unmarked envelopes were marked with the code 1313 leaving insurance agents to only guess what it was for, but an included note told them to keep them. Every day for 40 days a new envelope arrived. On 1/3/13, the agents received a large envelope with instructions on how to assemble their ark and begin to sell flood while earning an additional 2% commission for two months. The campaign received a Local Silver Award, Local Silver Addy Award and a Regional Silver Addy Award. Over $30 million in written premium was generated in the first three quarters after the launch of this campaign.