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    Background: My Fashion Assistant, a fashion and closet organizer started as an iPhone app, but many users wanted a companion web application. The… Read More
    Background: My Fashion Assistant, a fashion and closet organizer started as an iPhone app, but many users wanted a companion web application. The developer had created a basic structure and wanted to update the design as well as address multiple steps in user flow including: sign in, sign-up, lost password, user errors and on-boarding. Details: Researched and compared similar application flows that reduce user friction and encourage quick sign-up and sign-in • Implemented multiple sign-in options through Facebook and Twitter • Added dynamic reading to reduce the amount of time filling in forms/logging into site • Easy-to-see, consistent area for alerts and errors • Created alerts/errors for each use case in the sign-up, sign-in, registration and lost password flow Read Less
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