CLIENT / Winni's is a very important Italian reality pioneering the field of green household and personal hygiene, famous and appreciated for its attention to health and the environment.
TASK / To reinforce its image on the occasion of its 10th anniversary the company wants everybody to know that it is once again thinking about the future. Winni's does not turn to past success but wants to look at challenges and goals still to be achieved for the sake of the Earth and our health: this is the message to be conveyed.
SOLUTION / An integrated campaign that represents the company's vision. In order to design an ideal future together with the customers and to designate the next goals to be achieved, a first phase included the "greenest brainstorming of the Planet" held at the Milan train station, but everyone could join the event through social media coverage and a landing page on the website. The event lasted 4 days and ended with a conference day in the fascinating location of Cascina Cuccagna.