How can Standard Chartered celebrates Liverpool FC’s 125th anniversary with asian fans?
Standard Chartered Bank have long understood the power of entertainment in marketing. Recognising sports ability to engage, entertainment and persuade a global audience especially in Asia, they have proudly been the main club sponsor of Liverpool Football Club for over a decade.
Some numbers has deeper meaning than others especially in Asia. To celebrate the club’s 125th anniversary, Standard Chartered created a series of stories related to meaningful numbers for the club and the bank, and told them through non-traditional methods. We created 10 original, diverse and entertaining, numerically themed pieces of branded content. From short form documentary films to cutting edge 3D Binaural Audio experiences and traditional print publishing with the creation of a hard cover children’s book – we entertained in all formats.
