A local soccer team that was let down by its main sponsor decided to organize a summer tournament among other professional teams of the area in order to raise funds that will allow its enrollment in next year's championship.

Communication was made easy and bold. It involves both paper material such as posters and flyers and a strong use of social media to get people of all ages involved, from youngsters to the elderly (all very keen on watching soccer games over here). 

Pins, posters and tees have been printed to be sold during each match helping therefore the fund gathering attempt. But lets face it, beer and piadina are the real best sellers.