Packaging Design: Meat Republic Biltong
The Canadian Meat Republic Company approached me to re-design the packaging for their 4 biltong flavours. The logo was provided by the client. I presented them with four design concepts and then collaborated with the client to optimise the preferred option for the target market.
Primary Design Objectives:
1. Design a completely new look for the Biltong Packs
2. Create a package that is arresting, attention-grabbing and that will display vividly
3. Pay attention to differentiating the ‘traditional’ and ‘peri-peri’ flavours on the shelf
4. Talk to a Canadian market that can afford luxury snacks
5. The packaging still serves an introductory/educational purpose – product new to the market
6. Emphasis on high protein
1. Design a completely new look for the Biltong Packs
2. Create a package that is arresting, attention-grabbing and that will display vividly
3. Pay attention to differentiating the ‘traditional’ and ‘peri-peri’ flavours on the shelf
4. Talk to a Canadian market that can afford luxury snacks
5. The packaging still serves an introductory/educational purpose – product new to the market
6. Emphasis on high protein