We were given the opportunity work alongside Microscooter to explore urban travel for the everyday commuter. Topics included: daily routines, security and safety. The MicroSecurity visual concept was designed to allow commuters to scoot safely at night as well as secure their transport using a built in wire lock.
Designing for the urban traveller
This design project in collaboration with Microscooter was built to help increase engagement with the adult market in new and inspiring ways. The purpose was for customers to feel part of an inclusive community of like-minded and progressive people who won’t feel intimidated, and be proud of their choice to scoot. Dispelling any uncertainties that this is just for children or ‘not for me’.