whomadeid was asked to participate in a pitch to redesign the bottle and label for Mexican mineral water Levité. Bonafont who owns the brand wanted to be challenged with simple Scandinavian design.
The design was developed in close collaboration with a Mexican insights consultant to obtain a product that would fit the South American market.
A new glass bottle was designed to differentiate Levité from its competitors.
In order to bring the new product to the market a complete campaign was developed including website, print ads, banners and outdoor prints.