Client: Kei Ken Tours
Type of work: Art direction and graphics
Type of work: Art direction and graphics
Designed at: Guud Studio
Realization: 2020
Kei Ken is a Spanish travel agency which offers tours and touristic experiences in Japan. It addresses tourists that possess an elevated cultural and academic interest and very specific curiosities. The agency presents a wide range of products, arranged into six macro categories: gastronomy, design, art, history, nature and lifestyle.
While a themed tour works as a travel package with a previously fixed itinerary, contracted accommodation and transport, an experience is a specific visit to a specific place. The traveler can add single experiences of their own interest and therefore design their own personal touristic route.
While a themed tour works as a travel package with a previously fixed itinerary, contracted accommodation and transport, an experience is a specific visit to a specific place. The traveler can add single experiences of their own interest and therefore design their own personal touristic route.
Since we are talking about a risky business model focused on a well-educated and demanding audience that rejects conventional holiday packages, Guud Studio committed to generating a radically different aesthetic to the ones that we usually find in other travel agencies. We looked for a distinctive character capable of combining ancient elements, as for instance the header of the website that recalls the traditional Japanese book binding, with very bright colors that would represent one of the most futuristic capitals of the world.
