How Giving Away Information Can Lead to More Local Clients

Are you afraid that the tips, hints and advice you post on your blog will eliminate the need for clients to hire you directly?

Don't worry, because it's not!

First of all, people who are looking for do-it-yourself solutions because they are not ready, willing or able to pay for your services. However, they do have extensive networks of people. Providing valuable content to those people and their networks will improve your visibility and your credibility.

After all, you are well-trained professionals. Always keep in mind that personalized services you provide to your clients cannot be replaced with information on the blog.

Let's use a reader named Sarah as an example. Sarah is an ideal client for you - she lives in your area, she is dealing with a problem that you can solve, and she is actively looking for solutions to that problem online.

Sarah finds a way to your blog and reads a post about that issue. A friend may have posted one of your links on social media, or she may have found your website listing in the local networking directory (you may be lucky when she does a Google search).

No matter how she finds you, what’s important is that Sarah loves what you’ve written. It makes sense, it sounds doable, and she trusts you to try your suggestions. Good job. You have clearly made a powerful connection - even if you have never met! Let’s handle this scenario with four different resolutions, each of which will lead to new clients for you:

Suggestions work and Sarah successfully relieves her problem and / or begins a new practice that enhances her life or business in many ways. She will browse through the mountain of useful content on your blog to see what else she can try. Or now she decides she wants more! Who do you think will take Sarah to take her to the next level?

Sarah is struggling to implement some of the instructions. She can see how they work, but she has trouble incorporating them into her daily routine. She needs help to take these suggestions and personalize them for her own unique situation. Who do you think she is calling for that help?

Sarah's friend Gordon says he has some problems. Which of the previous cases did she play for, and where do you suppose Sarah Gordon was to help with the problem?
Sarah will continue to read your new blog posts, as she has benefited greatly from one another. She is also happy to share these with her network. Sometimes she even includes a personal note about how much you helped her. Next thing you know, Sarah's friends, colleagues or family are finding suggestions on your blog that seem meaningful and doable. They already trust you because Sarah accepts you. Now they are going through the above scenarios. Who can think of when they need personalized help, or can you find someone who is struggling with any problems you can solve?

Keep in mind that there are currently hundreds of clients who need your services that don't go to see or read your blog post. So there is no need to lag behind in posting your best ideas. You are not giving up the farm by posting valuable, high-quality useful content. You are sowing the seeds for a long and fruitful relationship with your prospective client and their network of contacts.

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