Introduction
Michelle Herrmann Oncology's identity construction is based on pro-positive communication so that it has the image of prevention, valuing a healthy lifestyle.
In this project the brand brings the initials M and H together to compose the icon, in order to show connection.
In color psychology, the color blue is linked to tranquility, serenity and harmony, that is, everything we want to pass on to the target audience. Beige is a neutral color that conveys calm and passivity. The union of these colors carries with it a classic, modern and current representation.
The tagline added to the brand was: oncology. Just the statement from the medical field in which Dra. Michelle works. This choice also separates the public that we are not interested in.
