Brief Analysis
This brief required us to select a South African heritage brand to rebrand. The brand had to be well know and have authentic South Afican roots behind it. The brand had to be broken down to its core elements and then had to be rebuilt.
The rebrand had to convey the same authentacity that brand currently had, the objective was to bring in younger generations and speak to a broader audience.
Corporate Stationery
Identity Guidelines
Advertising
