#GOATSZN21
The recruiting team chose #GOATszn21 as the official hashtag for the 2021 Oklahoma State Football recruiting class, in honor of Heisman winner Barry Sanders, who wore No. 21.
Logo
The vector logo was built referencing images of running back LD Brown modeling the 2018 honorary throwback uniforms celebrating Barry Sanders. The entire visual language was constructed around the concept of 80s and retro design concepts featuring bold marks reminiscent of fight night boxing event posters.
Visual Language Concepts and Vocabulary
Retro, Throwback, Nostalgia, Newsprint
TEMPLATES
Templates are always built to be able to change the photo, name, number, and skin tones of the represented player with ease. A custom design for every individual recruit.
NFL DRAFT
I implemented a three-phase recruiting cycle in tandem with the NFL Draft. On Monday, we sent a customized graphic to each recruit featuring draft analyst Mel Kiper speaking about how that player was predicted to go No. 1 overall, a primer. Thursday night, as the No. 1 pick was announced, we released a second custom graphic of that player being selected No. 1 overall to his favorite team. Then, on Monday following the draft, we released a graphic of an NFL contract and check to every player for the team that drafted him. Overall, I completed 32 different variations to represent every NFL organization.
Custom Uniform Illustration
When illustrations became fashionable again, and recruiting requested some of their own, I wanted to raise the bar. So, I created an illustrator file that allowed me to create any Oklahoma State uniform combination, both real and imagined. Recruits received a menu, with over one trillion potential combinations, made their selections and received a completely unique illustration designed by themselves.
