Pitiusas Wine
date: March 2019
client: Enotecum
project: Brand image and labeling for Ibizan white wine
design & development: Raúl G. Uclés
description:
Conceptualization project and global design of new visual identity for white wine produced in Ibiza by Can Maymó wineries and marketed by Enotecum under the brand name PITI. Piti's name refers to the nickname by which young Ibizans were formerly known within the military barracks (the "pitis", in reference of pitiusos). The graphic image of this new wine was defined as something simple and sober, where the greatest prominence has corporate color, the vivid green in reference to the color of the pines of the island of Ibiza ("Pitiusa" in Greek means Pine Land).
