LOS CABALLOS CLIENT: ARGENTINACINE ©2020
Established in 1999, Argentina Cine is among the top ten film production companies in South America. For their identity we approach the concept of “being Argentine” as a union of different origins. A melting pot of cultures, the sentimentality, the cult of courage, the pulpit and individual creativity.
This project included the re-branding for their 20 years anniversary. With concept illustrations, posters, stationary, promotional marketing, social media and the website to showcase their work.
This new identity explores an imaginary Argentine bestiary that poetically translates a future visual world. The visual universe breathes an animal spirit coexistence on a vibrant aesthetic universe. To create this atmosphere we created visual elements such as mutant animals, the Argentinian sun melting all elements into a beautiful chaos.