The Big Reset!
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The concept´s magazine of this month was “the big reset” so we thought in the “reborn” of a new era, a new Yorokobu. With that in mind, we went back to the very first cover of this magazine, the painting of the artist Suso 33 over a grey wall with some emojis on the oes.
We liked the idea of using that same grey wall and a new Yorokobu would emerge from within it. At the same time, we paid tribute to that first cover print in 2009, the Yorokobu Issue #1
Our lettering arises after digging that wall, after walking a hard road, the erosion of time on the first wall reveals today a new Yorokobu.
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Details
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Process
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Credits
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Direction & production : TA\VO Studio
Client : Yorokobu
