user's avatar
LINE CONFERENCE 2019




LINE CONFERENCE 2019

LINE CONFERENCE 2019 was LINE Corporation's annual business strategy conference held last year. The theme was "Life on LINE." Since starting as a messaging app, LINE has broadened its range of services and transformed into a smart portal that connects everything including people, information, and services. During the conference, LINE announced that it will leverage the latest technologies to evolve into a "life platform" that assists its users' day-to-day lives. Graphics combining dots and lines represent LINE's vision and the central theme of the conference—the merging of the online and offline worlds. If the dots were information and services in people's lives, LINE connects and expands them. The neon green and neon blue gradations symbolize the future connected through LINE. This was reflected in the conference e-tickets, and the graphics gradually changed and expanded from the moment attendees received their tickets up to their arrival at the venue. In short, the conference showcased an interactive design that let attendees discover LINE's vision of the future. The concept of Life on LINE was also incorporated into swag so that attendees could continue to experience the conference concept at home.

LINE CONFERENCE 2019は、LINE株式会社が行なった事業戦略発表会です。 今年のテーマは「Life on LINE」。メッセンジャーアプリとしてスタートしたLINEは、サービスの幅を広げ、人・情報・サービス等あらゆるものをつなぐスマートポータルとして進化してゆきました。そしてそれらは最新のテクノロジーを通じてさらに進化し、LINEはUser の生活を支える ライフプラットフォームになると、このカンファレンスで発表されました。 点と線が融合するグラフィックは、テーマの核となるOnline Merges Offlineの世界観を、表現したものです。 情報やサービスは、Userの生活における点として存在し、それらはLINEを通じて拡張しながら繋がっていきます。ネオングリーンとネオンブルーのグラデーションは、LINEから繋がる未来の色を表現しており、電子チケットを受け取った時から、会場を訪れるまでのプロセスで、徐々にグラフィックが変化し拡張してゆきます。LINEの思い描く未来像を、来場者に体験してもらえる設計にしました。来場者にプレゼントされたノベルティには、Life on LINEのコンセプトが詰め込まれており、会場の外でも同じ体験を感じることができます。

LINE CONFERENCE 2019는 LINE Corporation에서 진행한 사업 전략 발표회입니다. 올해의 주제는 ‘Life on LINE ‘. 메신저 어플리케이션으로 시작한 LINE은 서비스의 폭을 넓히고, 사람 · 정보 · 서비스 등 모든 것을 연결하는 스마트 포털로 진화했습니다. 그리고 최신 기술을 통해 더욱 발전하여, LINE은 User의 생활을 서포트하는 라이프 플랫폼이 되었고, 이를 컨퍼런스에서 발표하게 되었습니다. 점과 선이 융합하는 그래픽은 주제의 핵심이 되는 Online Merges Offline의 세계관을 표현한 것입니다.
정보 및 서비스는 User의 생활에서 점으로 존재하고, 그것들을 LINE을 통해 확장하면서 연결됩니다. 네온그린과 네온블루의 그라데이션은 LINE으로부터 연결되는 미래의 색을 표현하고 있으며, e-티켓을 받고부터 발표회장을 방문하기까지의 과정에서 서서히 그래픽이 변화하고 확장되어 갑니다. LINE이 구상하는 미래상을 방문자가 체험할 수 있도록 디자인하였습니다. 방문자에게 선물한 노벨티에는 Life on LINE의 컨셉이 담겨있어, 행사장 밖에서도 동일한 경험을 느낄 수 있습니다.




LINE CONFERENCE 2019
298
6.9k
2
Published:

LINE CONFERENCE 2019

LINE CONFERENCE 2019 was LINE Corporation's annual business strategy conference held last year. The theme was "Life on LINE." Since starting as a Read More
298
6.9k
2
Published: