PURPOSE
Crème's organic cosmetics brand aims to repair, heal, and smooth the bumps of your daily challenges by helping users to start afresh. Rich in the Vitamins your skin is thirsty for, Crème provides moisture at the core for the skin.
DEMOGRAPHIC
Crème cosmetics brand desired to draw a Natural audience, a demographic of organic eaters, and health conscious nature lovers, which is the cause behind the main color choice green, the color of nature, leaves and trees.
Above the consumer can envision this rejuvenating formula on their own counter tops. Below they can see Crème surrounded by the source from which it came, green plants & yellow sun, not harmful chemicals.
Above the consumer can envision this rejuvenating formula on their own counter tops. Below they can see Crème surrounded by the source from which it came, green plants & yellow sun, not harmful chemicals.
BRAND IMAGE
The logo was designed with the allure and prestige of French, designer fashion in mind to make Crème users feel prestigious with application.
An in-house photographer (P.Rarri) captured lifestyle shots of the product in use to show consumers exactly where and how this product will rejuvenate their own lives. These images were used to create a persuasive landing page for Crème's website.
WEB PRESENCE
In order to help the brand connect with audiences on multiple platforms, the same green / nature themed photography and design is used as well to design a content library of multiple photos for Crème's social media presence. Content ranges from single image product shoots, to life-style models, and even multiple tile spreads, showcasing the brand as a whole.
COLOR
The sale begins in the eye of the consumer. Every brand designed takes into account a specific global, signature color scheme to use from product to presentation in order to build a memorable impression on all who encounter the brand. As a brand is seen more and more, signature branding is more deeply committed to consumer memory until onlooking strangers become familiar buyers. Crème wants people to remember they are a green, natural brand.
