Anoop Shukla's profile

Mercedes Bens fashion week, Berlin

Designer
(May 2013 - July 2013)
London, England | Berlin, Germany

A team of designers in the UK (UCA, final year Masters students) and Germany (from HTW) got together to create a sustainable collection of clothing which showcased in the Mercedes Bens fashion week in Berlin S/S 2014.

What started as an individually accomplished branding project for Intatex Pvt. Ltd. gained a rather positive response from the owner Mr. A. Harper and paved way to entering the prestigious MBFW.
Intatex, the European military surplus garments wholesale distributer, sponsored the material for the show. Selected some of these surplus garments, deconstructed them and reconstructed them again to form runway-worthy fashion ensembles. 
The prime idea was to take military surplus garments and reconstruct them as fashion ensembles. Thereby reusing what would otherwise be considered waste.


 
 
 
Video: (15:09 - 17:55)
 
 
 
 
Images sourse: http://www.fashionweek-berlin.mercedes-benz.de/lookbooks-gallery/photo/9211132358/htw-berlin-ss-2014.html
Mercedes Bens fashion week, Berlin
Published:

Mercedes Bens fashion week, Berlin

Designed a sustainable runway collection for Mercedes Benz Fashion Week, Berlin S/S 2014 in collaboration with UCA and HTW.

Published:

Creative Fields