New Balance Footwear's technology displayed for runners, fans, and consumers.
New Balance footwear sought to deliver runners a deeper understanding of the technology behind the popular footwear manufacturer's products. At Kunoichi, I acted as Executive Producer and Creative Director for this project, shepherding it's creation over the course of a 4 month process. My involvement was integral at conception, premise / scripting, and throughout preproduction, before turning the reigns to Kunoichi's Sr. Project Manager Josh Fritz and Steelehouse wiz kid Paul Wizikowski. This content has seen use in retail display, sales conferences, online, and on television.