Client : D.O.G.S
(Dogs Owner Guidance Support)
Creative Agency: Refruit
D.O.G.S is a non-profit organisation in Singapore that aims to be a voice for the dogs, and to assist various dog welfare groups and individual dog rescuers.
The logo represents a good dog who is calm and well-behaved. It has a collar to signify it is well loved by the owner. The text represents us humans, as the dog looks to us for guidance on how to be a good canine citizen. The ball with the paw print shows that there is play and fun involved in dog ownership.
Video production were done as an effective way to educate the public about dog adoption or any messaging that were needed to spread awareness to the public.