Concept 'Drive for Passion'
'Drive for Passion' is a packaging design project that has liquor products as the main item.
The concept behind 'Drive for Passion' is that adults nowadays in certain countries tend to neglect their personal interests due to overloaded work, and sometimes they just brag about how boring their lives are working 9-5 paperworks. But they never try to succeed what they like because they are afraid of failing. So these products are designed to remind and encourage them to pursue their passion and dreams before it is too late.
The concept behind 'Drive for Passion' is that adults nowadays in certain countries tend to neglect their personal interests due to overloaded work, and sometimes they just brag about how boring their lives are working 9-5 paperworks. But they never try to succeed what they like because they are afraid of failing. So these products are designed to remind and encourage them to pursue their passion and dreams before it is too late.
The artwork was inspired by Caspar David Freidrich's 'Wanderer above the sea of fog', as chasing your dreams and passion feels like taking a leap of faith into the world of unknowns. A layer art concept was also used to complete the set of products so that it gives more depth visually and conceptually.
The art approaches used in this project included watercolor painting, vector design, and visualization using 3D software.
The Form and the label design are inspired by automobile (car stripes, retro gas stations, fuel cans), because just like cars, humans too need their fuel to motivate them to do something, hence the concept.
