For this assignment I decided to create an advert for a perfume because I always pay attention to this kind of adverts on magazines or when I’m taking a walk around a city. I choose Miss Dior as the product of my add because it’s a fresh and youth fragrance. For that reason, the persona would be a young girl interested in fashion and who loves traveling, French style and freedom. From the beginning I had the idea of using the photo of a girl as the main object of the poster. This image has some grain on it to give some vintage and romantic aesthetic to the result. To give some Parisian vibes I included the image of the Eiffel Tower. I included this image in black and white to focus the attention only on the girl, so she is the most important part of the result with the bottle of the fragrance, what I included in the bottom on the poster to show the product.

After doing my campaign project I was asking myself how it would look on the street, on the real live so I decided to base "The solution" on this poster and on how it would look on the streets. So I based my mockup idea on my Miss Dior Campaign.