Schultzschultz developed an unconventional photography concept in cooperation with photographer Daniel Woeller, that tries to illustrate the zeitgeist by playing with social-media-photo-blog aesthetics.
We used a state of the art digital printing system to produce thousands of different covers. Also the varying high gloss or matt cellophane on the cover and the differently colored textile tape on the spine made every single image book unique.
Double page spreads
Each photo is shot and posted in a different way. Only the consistent plot and its protagonists contrast with the patchwork of a social network.
Every eight pages the paper changes, even if an image runs over the double spread. We chose paper grades that have most different properties.