UTV Drive - New Mascot
Client Project : UTV Drive / UTV ( Belfast, Northern Ireland )
Role: Graphic Designer
Tools: Adobe Photoshop and Illustrator


Brief: While working for UTV Drive (Belfast, Northern Ireland ) an online car sales company whose main competitor (among many other online car sales sites) was Used Cars NI, I was tasked with the responsibility of taking their current logo (which was just a simple blue key) and transforming it into an recognisable and quirky symbol that would help UTV Dive stand out from its competitor(s) in order to attract new customers.

Target Audience: 

Solution: The obvious choice was to turn the current key logo into a magical key (Mascot) called "Wheely" (associated with wheels on car)  that had a magical ability to transform old cars into a buyers dream car.

Goals: To create a character that would work well across various platforms, animated television adverts, online and offline promotional campaign materials and if successfully implemented, the mascot could be turned into a cuddly toy that could be sold online, in turn creating additional revenue for UTV Drive.

UTV Drive - New Mascot