Brand identity Design for Lans Instincts
Lans Instincts is a structural and business development brand.
The identity design is inspired by Umbrella Thorn Acacia foliage. Umbrella Thorn Acacia is one of the most recognisable trees of the African savanna. It grows in sand dunes and rocky grounds of Africa's grasslands, up to 20 meters high and has a spreading, flat-topped crown that gives it its name.
One of the Umbrella Thorn's adaptations to hot and dry conditions is a deep taproot, which can reach 115 ft under the ground. This adaptation helps it get the water during the dry spells.
This speaks to Lans Instincts' unswerving support promised to start-ups, to ensure their growth amidst challenges.
