Charli XCX - Pop 2 'Era' Branding Ideas
Charli XCX is one of the most influential and groundbreaking pop artists of the decade. She's carved out her own genre of pop music involving heavy production and intense vocals, and continues to work with various amount of other artists, celebrating further diversity within the music industry.
Charli is also widely celebrated by members of the LGBT community and continues to push the boundaries within the music industry; as she is currently working on her fourth studio LP while in quarantine, and sharing the entire experience with her fans through social media platforms.
This project explores her mixtape "Pop 2" from 2017, and a possible branding for Charli XCX and the Pop 2 Era.
Each song within the mixtape is partnered with an "icon" that could be further used in marketing campaigns, merchandising, and social media campaigns prior to the wide release.
Charli XCX is also given a new temporary logo depicting a more rigid "XCX" lettering.
The final mixtape cover art combines elements from the above work as well as the photo of Charli used for her real Pop 2 campaign.
The icons can be used as merchandising in the form of apparel, keychains, pins, jewelry, stickers, and a variety of other forms.
