24 Festive Drums
A Malaysian Homegrown drumming art inspired by the 24 solar terms and calligraphy.
Although it is a traditional performing art, it often includes modern props to enhance the performance's visual aesthetic and experience.
Client: VR Drumming Academy
VR Drumming Academy, a 24 festive drumming in Malaysia,educating the society by displaying the roots and growth of the Malaysian Chinese cultural. Lee Cheng Wai, the founder of VR Drumming Academy in late 2012, mainly to promote 24 festive drum cultural activities and guidance work on drum team and to give an universality to festive drum so that the public could witness the art of traditional drumming and also emphasize the importance of team spirit and passion.
Target Audience:
I. Young Adults (age 6-17)
II. College Students (age 18-25)
III. Middle class families music lover
Keywords:
I. Minimalist
II. Lively
III. Reflective
Design Objective:
To emphasize the importance of team spirit and passion, thus highlighting the rich cultural heritage. Moreover, displaying the power of resilience of the drumming academy by modernize it and but at the same time keeping the oriental roots.
Positioning:
Position VR Drumming Academy as an academy that instill the power of resilience and the power of team spirit and passion supported by inheriting the art of 24 festive drum and spread their culture. Furthermore, bringing modern twist to the design but stays with its root of origin.
Position VR Drumming Academy as an academy that instill the power of resilience and the power of team spirit and passion supported by inheriting the art of 24 festive drum and spread their culture. Furthermore, bringing modern twist to the design but stays with its root of origin.
Idea:
My idea was using concentric circles that are made from sound vibration to create a design that relates to echo sound vibration. As water ripple was pop inside my head since sound of the drum beat can strongly indicate each water ripple impact. So, I used some minimalist way to display the design of the water ripple, as it can showcase the liveliness through the ripple effect itself with the beat of the drum.
Stationery Set
My forms which consists of invoice and registration form displays similar design element so that the description can be shown clearly and distinctly.
Welcome Kit Full Set Welcome Kit Folder Mock Up
For my building exterior, it will consists of day time and also evening time version which includes night lights that are created in the form of my design element.
The design approach for my enviroments will be clean yet elegant as it brings out more notable and spacious surrounding which enhances the focus of a student.
Lift Symbol Stickers
Toilet Signage
Applications of pictogram and signages are placed on the wall, the illustration approach is simple line art which matches my branding design.
I constructed two poster which highlights the action of the drummer along with the motion and effect while performing.
The three main vehicles provides spacious setting as there are numerous of heavy props needed to be carried. The design will be painted with my design elements.
The design for my website layout will be utilizing my secondary design element which illustrates the motion created by the 24 festive drums.
For the social media I will be using Instagram as one of the medium to promote the academy by exhibiting their history and also accomplishments.
