Approaching the new website design for ELTO required careful consideration of how to present lengthy content in an easy to read and accessible format. Our solution stemmed from a core design principle of breaking up significant amounts of body copy into more reasonable lengths to allow readers a slight pause to fully absorb what they’re reading.

This approach was also instrumental in creating a website design that was multi-language “friendly” and able to meet the strict accessibility standards outlined in WCAG 2.0 A and AA compliance. To achieve these goals, we elected to use larger typography with a more open line-height. This approach, in addition to increased contrast between text and background elements, ensures that the finished website design is easy on the eyes, comfortable to read and passes the compliance testing with flying colours.

With the full approval of the ELTO board, we developed the brand new responsive website design on a fresh WordPress multisite installation. Leaning on our experience developing custom WordPress websites our web development team modified the open source code to include many of the necessary features and enhancements this website required to meet its speed and performance goals. This measure allowed us to avoid reliance on third party plugins to achieve the results that can often create conflicts with other functions with the website or hosting web environment. This solution ensured that we delivered a high-performance website with reduced annual expenses to maintain third-party plugins within the WordPress install.

As part of our quality assurance testing, we entered all English and French website content to ensure that the content management features were operating in good order. By adding page content internally, we also allow ourselves the opportunity to go through the website and hand test every page to ensure all content is displaying correctly and functions are smooth and seamless.

ELTO requested that we handle the web hosting and ongoing management of the website as out team naturally understands the website front to back. At our recommendation, ELTO agreed to host the website with our preferred hosting partner to ensure we had the best-managed WordPress support and security available. Given that we are working with a specialized web host, the deployment process was silky smooth, and our day-to-day management of the website, secure and most importantly, backed up!

Parachute Design has been at the core of the Toronto web design industry since 2003. Our years of experience in custom WordPress web design and development is a tried and true asset to helping our website design clients meet their online marketing goals.

To get a quote for your next project contact our Toronto web design company at 416-901-8633 or complete our online quote request form.