Client : Xiao Bar Wang
Creative Agency: Refruit
Xiao Bar Wang is a Taiwan food eatery and was established in 2009 with much fame and publicity by former Mediacorp actor Jeff Wang, who is the co-founder of the business. In order to improve the brand’s perception for potential investors, a re-branding exercise was needed to give a lift to its brand image.
The branding was built upon the characteristic of the character of their logo. Xiao Bar Wang meant ‘Little Tyrant’ in English, which is a defiant character that goes against all norms. Looking at its stylistic qualities, eastern style was incorporated to the branding of Xiao Bar Wang, which also explains the styling of their brand guide (martial art book (密集书).
The patterns developed that were presented in almost every of the collaterals - swirl winds / waves was created with reference to the poetry of the birth of Xiao Bar Wang. With its brand image established, the following pages are some of the collaterals done up for Xiao Bar Wang outlets.