Professional hairdressing interviews "Our success is the illusion"
Paul Mitchell will celebrate his Global Gathering 2015 in Madrid on September 13 and 14. While the awaited moment arrives, Pilar Martín, its Director of Communication, helps us to get to know this much appreciated firm a little better.
paul mitchell patron will celebrate his Global Gathering 2015 in Madrid on September 13 and 14. While the awaited moment arrives, Pilar Martín, its Director of Communication, helps us to get to know this much appreciated firm a little better.
What is their color that differentiates them?
Apart from the fact that it is very treating, the difference is the hydration of the hair. It has very little alkalinity and, therefore, the action exerted on the hair is smoother. Paul Mitchell® the color XG ™ offers 78 shades, with great coverage of white hair. Thanks to its Micro-Molecular technology and the Dyesmart ™ system, it allows maximum penetration and offers greater color durability and predictability. In addition, it incorporates the Pure XG ™ protection system: The mixture of natural ingredients helps protect the quality of the hair during the coloring process and after it, thanks to cottonseed oil and rice milk.
How does Paul Mitchell do the diagnostic protocol?
To make color the most important thing is to know what type of hair we find. A good diagnosis is made knowing the percentage of real white hair you have, the height you have, the height you want to reach, thickness and porosity. Depending on these characteristics, you will use a percentage of base, a percentage of the chosen color and, of course, the volume of oxidant necessary to reach that height.
We are not in favor of punishing the hair more, we are supposed to have colored ends and ends: it is not necessary to reapply an oxidation color. We have weapons that make that color that we have in the middle and ends, without giving pigments, re-emerge, regain its luminosity. And that makes the client go with colored hair and, above all, with healthy hair.
What does the client go to the hairdresser today?
More and more the client goes to color and cut and to take care of their hair. So that you can make a good color that has durability, so that your hair is perfect until the client visits us again. But during that time, the client has to know how to take care of their hair. I think that's the most important thing.
Paul Mitchell is doing a lot of training.
Yes, practically every week we go out to carry out training, either in salons or in hotels. Our technicians not only make a telephone consultation, they accompany our commercials doing continuous classroom training. We also organize personalized trainings in our centers in Madrid and Zaragoza.
Alright then.
Yes, because I believe that you have to train the customer in the product. A good tool in good hands is wonderful. A good tool that you don't know how to use is useless.
What is your star treatment?
There is a keratin treatment called KeraTriplex from Awapuhi Wild Ginger. It is the most demanded and is like our luxury product. It is a repair treatment. The exclusive KeraTriplex® blend penetrates the interior of the hair, repairing it and sealing the breaks. The result is instantaneous. In 45 minutes and with a very easy protocol to carry out, when you wash it you see the result: shine, it seals the hair a lot.
The hair is loose and with natural movement, like the mane we see celebrities, it brings more life. Our base is the Hawaiian Awapuhi that provides a lot of shine and a lot of hydration. Daily stress, continued use of thermal tools, among other factors, can damage hair. KeraTriplex® professional treatment by Paul Mitchell® is ideal for hair prone to dryness, brittle and brittle; sun damaged hair; discolored or chemically treated hair.
