Exam project, first year.
The Brief was to revitalise the classic tourism poster in order to attract more visitors to Copenhagen.
During the design process I came up with 125 different drafts based on several concepts and techniques before finally deciding on this idea for further development.
The idea was to catch the atmosphere of Copenhagen by using local, recognizable buildings and marks while combining them with a simple shape that holds an emotional and universal appeal; the shape of a heart.