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Three Mobile '$19 Challenge'
The initial brief was simply to advertise a lower cap on the E63 handset. We suggested something bigger to prove the great value of the new cap. Our idea became an open challenge to the public to find something just as valuable for $19. Each entry put them in the draw to win $19,000.
The campaign ran on TV, in press and online.
Three Mobile '$19 Challenge'
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Three Mobile '$19 Challenge'

The initial brief was simply to advertise a lower cap on the E63 handset. We suggested something bigger to prove the great value of the new cap. Read More
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33
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Published: