Client: A Mild
After a year of nonstop offline activations, the client requested a whole new strategy to engage and communicate with consumers on a deeper level. Through qualitative research with KOLs and communities, we developed a year long communication strategy that engages with fringe trends on the rise, aimed towards early adopters to pick up.
After a year of nonstop offline activations, the client requested a whole new strategy to engage and communicate with consumers on a deeper level. Through qualitative research with KOLs and communities, we developed a year long communication strategy that engages with fringe trends on the rise, aimed towards early adopters to pick up.
