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Dailyhunt | New Brand Identity

Dailyhunt

Dailyhunt is no more just a news app. Dailyhunt is your exclusive destination for all content online. Moving forward from the tenets of ‘News’ and onto the future. 






BRIEF
Youth wants to read more than just news. They want entertainment too. The market is cluttered with news, OTT, entertainment and gaming apps. It’s crucial to stand out and have an identity that covers everything, and that not only resonates with the offering. Evolve. Change. Identify.

IDEA
Dailyhunt is no more just a news app. Dailyhunt is your exclusive destination for all content online. Moving forward from the tenets of ‘News’ and onto the future. The arrow of time is a phrase used to represent the direction from travel from past to the future where time is considered a physical dimension. Historically, arrows were the weapons of choice for your ‘Daily Hunt’. 




Introducing the  “FLAMING ARROW”

The flaming arrow represents speed, direction and versatility. Going ever onward, the flaming arrow represents the legacy of knowledge & news and carries forward the same in a much faster, sleeker and more focussed way. All of this is encapsulated neatly into the letter ‘D’ to stand out in the crowd.  The colour blue represents wisdom, intelligence and knowledge. The blocks of white stand for blurbs of knowledge and the old adage of news and reports in the form of lists.  The colour red represents determination, energy and passion and is most closely associated with entertainment and fun. The flaming arrow represents the onward movement of fun, youth and dynamism backed by knowledge and information.




Dailyhunt | New Brand Identity
Published:

Dailyhunt | New Brand Identity

Dailyhunt is no more just a news app. Dailyhunt is your exclusive destination for all content online. Moving forward from the tenets of ‘News’ an Read More

Published: