Lagunitas Welcome to "Lagu-land"
Lagunitas is the punk rock of beer. While there’s already a strong following of Lagunitas loyalists, our pitch aimed to cast the net further, reaching those who may typically opt for something more mainstream. For those that are craft beer curious we created Lagu-land. We dreamed up engaging interactions including guided brewery tours complete with enhanced beer stories. Through a “collect them all” approach we’re enticing beer enthusiasts to trial each beer and savor each sip. Welcome to Lagu-land.
Lagu-land Mood Board
Beer Character Profiles
Every beer has a story. We created character profiles to magnify the individuality of each brew.
Bottle Cap Bingo
Rules are simple. You love beer. We all love games. Collect bottle caps, win Lagunitas swag.
Coasters
Playing Cards
Table Top Sign
On display and on tap at participating in store brewpubs.
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