Persil
Persil is the Cadillac of laundry detergents. It’s the leading detergent used all over Europe, but not as well known here in the states. This was our challenge. Our main insight was once someone gave it a try, they were hooked - myself included. We found the best way to raise awareness was to get shoppers to try it. We created the Deep Clean Challenge inviting people to try Persil. We offered shoppers free samples and in store demonstrations. And it worked. So well in fact that people genuinely raved about it on social media. We were then able to use real reviews as content.
Persil is the Cadillac of laundry detergents. It’s the leading detergent used all over Europe, but not as well known here in the states. This was our challenge. Our main insight was once someone gave it a try, they were hooked - myself included. We found the best way to raise awareness was to get shoppers to try it. We created the Deep Clean Challenge inviting people to try Persil. We offered shoppers free samples and in store demonstrations. And it worked. So well in fact that people genuinely raved about it on social media. We were then able to use real reviews as content.
Deep Clean Challenge
Free Sample Mailer
In Store Demonstration
Informational Video
Handout
Targeted Banners
Disc Launch
Persil launched a new pre-measured laundry detergent capsule. Discs contain 4 chambers that deliver a deep clean. Our goal was to highlight the technology and educate shoppers about its benefits.
Key Visual
Video for In Store Walmart Entertainment Department
Video Storyboards
Product Page for Walmart
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