GROWING DEPOSIT COMMERCIAL
Already an old glory, I did the concept, art direction and visuals for this Spanish commercial for Unicaja Bank trying to illustrate the idea of a "growing deposit" that will increase the value overtime. To visually present this I made this whole journey from the ground till the skies using the analogy of a melody that goes "in crescendo" and turning a boring bank offer into something pleasant to the eye and a bit more magic, ;)
Already an old glory, I did the concept, art direction and visuals for this Spanish commercial for Unicaja Bank trying to illustrate the idea of a "growing deposit" that will increase the value overtime. To visually present this I made this whole journey from the ground till the skies using the analogy of a melody that goes "in crescendo" and turning a boring bank offer into something pleasant to the eye and a bit more magic, ;)
