Arnette is a global eyewear company that specializes in the actions sports world. Born out of the trunk of a rental car in the San Clemente surf ghetto the brand helped shape the early days of action sports & the lifestyle of its brotherhood. With a large team of Surfers, skateboarders, snow boarders, wakeboarders and motorcross riders there are some big names that ride for the brand.
Their latest campaign titled ‘Big Fun’ was based on capturing a moment of the professional athletes personality & in this case with Otis Carey, Professional surfer, something that took him out of the water and away from surfing. Keeping it really light hearted and fun times the idea was based around Otis Carey love of backyard tattooing.
Justin shot the photographic campaign with Otis in the back streets of Bondi in a grimy alley way, he used a home tattoo set and had a trusting victim... The tattoo actually happened too! The photographs appeared in print and web ads for Arnette.