We were engaged to upgrade Riley’s brand and help position them as a champion for organic pet treats.
A modernized brandmark adds an organic, human quality while maintaining a playful nature, important
to the category. Photography strengthens freshness and taste perceptions. Vibrant orange introduces organic to the dog treat world in a truly breakthrough brand block. The optimized pack is clean and iconic with enhanced product callouts to improve shopability and relevance.
A modernized brandmark adds an organic, human quality while maintaining a playful nature, important
to the category. Photography strengthens freshness and taste perceptions. Vibrant orange introduces organic to the dog treat world in a truly breakthrough brand block. The optimized pack is clean and iconic with enhanced product callouts to improve shopability and relevance.
Client: Riley's Organic Pet Food
Brand and Packaging Redesign
Creative Direction: David Edmunson & Russ Martin - Freshmade
Creative Direction: David Edmunson & Russ Martin - Freshmade
