QINGTIE FITNESS
The Client: QingTie is a well-known brand which provides personal training service physically based in Beijing. Their goal is to make knowledge-based health and fitness attainable, approachable, and start a path to professional with them. They are dedicated to providing standardized training service, through which they try to convey their strong belief: basis and details matter.
They came looking for me with a clear need: they wanted to expand the brand through their new studio located in a SOHO and online training courses with a more consistent identity since they don’t have an overall visual identity package before.