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QINGTIE 轻铁健身
QINGTIE FITNESS

The Client: QingTie is a well-known brand which provides personal training service physically based in Beijing. Their goal is to make knowledge-based health and fitness attainable, approachable, and start a path to professional with them. They are dedicated to providing standardized training service, through which they try to convey their strong belief: basis and details matter.
They came looking for me with a clear need: they wanted to expand the brand through their new studio located in a SOHO and online training courses with a more consistent identity since they don’t have an overall visual identity package before.









QingTie is a well-known brand which provides personal training service physically based in Beijing. Their goal is to make knowledge-based health and fitness attainable, approachable, and start a path to professional with them. They are dedicated to providing standardized training service, through which they try to convey their strong belief: basis and details matter.

QingTie Fitness 轻铁健身
Standardized coaching service for fitness lovers 为健身爱好者提供标准化的健身服务

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Art Direct: Linxi Wu
Branding Design: Linxi Wu
Photography: Haiying Dong
Motion Graphic: Ruby Nian, Linxi Wu

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More about process: medium.com/@missmcein
For more info: ein-s@hotmail.com


QINGTIE 轻铁健身
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QINGTIE 轻铁健身

QingTie is a well-known brand which provides personal training service physically based in Beijing. Their goal is to make knowledge-based health Read More
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