Logo, Naming and Branding for Drop, Wine Shop & Bar in Ireland
Completion time: 3.5 weeks
This brand is my brainchild.It is a concept of a wine shop & bar inspired by a format created in Ireland. I developed everything from a logo and a slogan to promotional goods design and the brandbook.
Below you'll find more info about the idea behind logo as well as some examples of the corporate design, outdoor advertising and promotional stuff.
Philisophy behind logo
They often compare the color of wine with that of a ruby. On the other hand, there is a gem-cutting type, which is called the Pear or, as you may have already guessed, the Ruby. That’s how the idea of naming and, subsequently, the logo was born.
I wanted to achieve this sleek modern minimalist look. The main idea of design is the proverbial phrase ‘less is more’. This idea is reflected in the company’s logo as well as throughout the corporate style in general.
Slogan inspired by logo
The slogan ‘Drop by to drink wine’ was inspired by the name of the bar. This quirk is fun, catchy and ideally represents the concept of Drop. It enhances the idea of the shop & bar as a perfect place to have a drink when you have time on your hands. No planning in advance or booking needed. The place is always glad to welcome its guests! Good time guaranteed.
Below you can see few samples of branded products.
