Goodbye Gravity
Multichannel Campaign
Multichannel Campaign
Client: Adidas x Champs
Agency: dotdotdash
Agency: dotdotdash
Personal Roles:
· Art Direction
· Retail Display Graphics
· Digital Graphics
· Art Direction
· Retail Display Graphics
· Digital Graphics
adidas teamed up with the International Space Station to study Boost technology in space. And to bring that story to earth, dotdotdash partnered with adidas and their retailer Champs to create a unique multi-channel campaign. Centered around engagement, the Space Race campaign connected the Champs Sports consumer with the brand through interactive and shareable content featuring Packers running back Aaron Jones.
THE PROCESS: Working with dotdotdash
Discovery
Working closely with adidas and Champs, we dove into the consumer and their culture, identifying the right story and channels to connect with them and drive engagement. It was important for both brands to be represented equally and for all touch-points to drive sales of the NMD during the busy holiday season.
Ideation
With a deep understanding of the consumer and the brand objectives, we developed a world built just for our consumer.
Production
With a deep understanding of the consumer and the brand objectives, we developed a world built just for our consumer.
Deployment
Our team tested, installed, and deployed all aspects of the campaign, managing multiple timelines, channels, and deliverables.
Measurement
Working closely with Champs and adidas, we prioritized our goals, identifying metrics to track our standing and iterate for future projects. Our audience had high levels of engagement with Aaron Jones our hero talent.
Product sales exceeded the target for the holiday season.
