Developing the brand identity for Hi Express; An Iraqi company providing delivery and logistic solutions with advanced technology.
It was an easy choice to go simple and delicate but the main concept was very complicated to establish the desired consistency. But with a simple solution and a visual element that is very basic we created a visual system that not just appeals to the eyes but at the same time translates the brand professionally into simple visual layouts.
Brand Identity, Digital
Delivery should be as easy as moving something for point "A" to point "B" and this how should the brand identity be reflected. Building on the concept of “Line” we created the basic shape of the logo using straightforward and clean typeface to translate the flexibility of the logo itself. The idea is as simple as