Black & Decker- Perfect Lawn. Perfect Neighbor.

The strategy for this revolves around the idea that as long as we keep up appearances, the world tends to turn a blind eye to our eccentricities. This campaign is about what a perfect lawn (manicured, of course, by the perfect product to procure that-- Black & Decker) allows you to keep your neighbors at bay and under the impression that you are, in fact, that perfect neighbor.