「铡刀嘴」一个腐乳品牌的包装构思
"Zha Dao Zui" packaging concept of a bean curd brand
“铡刀嘴”
云南方言中意为馋嘴，贪吃。
约是在百年前在云南大理州漾濞县有一户彝族人家，男人本分，女人勤劳。孩子们也都聪慧。日子虽然算不上富裕，到也是过的幸福美满。可日再幸福也总是绕不来柴米油盐酱醋茶，样样都要花钱，腐乳，就是再这个时候悄悄的走进了这个家庭。女人做出来的腐乳鲜香异常，丈夫和孩子每次都忍不住多吃几块，妻子总是笑着说：你们这群铡刀嘴。
后来，随着孩子们也都在慢慢长大，家里的开支也慢慢变得紧缩了起来。再后来，男人决定跟着马帮外出贩卖货物，临行的前一天，妻子给男人带了很多他爱吃的腐乳，每一块都是她对丈夫的爱与思念。
茶马古道，一路艰难险阻，惊险异常，每当马队休息时，男人总会弹起月琴，诉说着对家乡妻儿的想念。
马帮在行至一段险路时，马失前蹄，带着男人混落了悬崖……
当马帮一行人找到男人他已经死去多时，只在他身边找到了一行字，希望马帮的众人不要把他死去的消息告诉妻子。
马帮回到漾濞县时已经是一年以后了，他们也遵循了男人的遗愿告诉女人，她的丈夫跟马帮走丢了，去寻找也没有找到。
后来，漾濞县多了一个卖腐乳的女人，她总是给过往的马帮送去腐乳，嘴里总叮嘱着：我家那个铡刀嘴最喜欢我做的腐乳了如果遇见他，就把这些腐乳给他，如果没遇见你们就吃了吧。
由于味道鲜美，风味独特，又或者是马帮的大力传播，漾濞的铡刀嘴腐乳成为了一道人人都想尝一尝美味。
这就是铡刀嘴的故事。
"ZhaDaoZui"
Yunnan dialect means gluttony and gluttony.
About a hundred years ago, there was a family of Yi people in Yangbi County, Dali Prefecture, Yunnan. Men were responsible and women were hardworking. The children are also smart. Although the days are not rich, they are happy and happy. But no matter how happy you are, you can't get chai rice, oil, salt, sauce and vinegar tea all the time. You have to spend money on it, and the fermented bean curd has quietly entered this family at this time. The fermented bean curd made by a woman is very fragrant. Husband and child can't help eating more pieces each time, and the wife always smiles and says: You ZhaDaoZui
Later, as the children grew up, the family's expenses gradually tightened. Later, the man decided to go out and sell the goods with the horse gang. The day before leaving, his wife brought a lot of fermented bean curd to the man. Every piece was her love and miss for her husband.
The ancient Tea Horse Road was difficult and dangerous along the way. When the horse team rested, men always played Yueqin, telling them that they missed their hometown wives and children.
When the caravan reached a dangerous road, the horse lost its lead and led the man to the cliff ...
When the gang and his party found a man who had died a lot, he only found a line next to him, hoping that everyone in the gang would not tell his wife about his death.
It has been a year since the caravan returned to Yangbi County. They also followed the man's will and told the woman that her husband had lost with the caravan and did not find it.
Later, in Yangbi County, there was an extra woman selling fermented bean curd. She always sent the fermented bean curd to the past horse gang. Her mouth always told me that my ZhaDaoZui liked the fermented bean curd I made most. If you do n’t meet you, eat it.
Due to the delicious taste, unique flavor, or the vigorous spread of the caravan, the Yangbi ZhaDaoZui fermented bean curd has become a dish that everyone wants to taste.
This is the story of ZhaDaoZui.
Yunnan dialect means gluttony and gluttony.
About a hundred years ago, there was a family of Yi people in Yangbi County, Dali Prefecture, Yunnan. Men were responsible and women were hardworking. The children are also smart. Although the days are not rich, they are happy and happy. But no matter how happy you are, you can't get chai rice, oil, salt, sauce and vinegar tea all the time. You have to spend money on it, and the fermented bean curd has quietly entered this family at this time. The fermented bean curd made by a woman is very fragrant. Husband and child can't help eating more pieces each time, and the wife always smiles and says: You ZhaDaoZui
Later, as the children grew up, the family's expenses gradually tightened. Later, the man decided to go out and sell the goods with the horse gang. The day before leaving, his wife brought a lot of fermented bean curd to the man. Every piece was her love and miss for her husband.
The ancient Tea Horse Road was difficult and dangerous along the way. When the horse team rested, men always played Yueqin, telling them that they missed their hometown wives and children.
When the caravan reached a dangerous road, the horse lost its lead and led the man to the cliff ...
When the gang and his party found a man who had died a lot, he only found a line next to him, hoping that everyone in the gang would not tell his wife about his death.
It has been a year since the caravan returned to Yangbi County. They also followed the man's will and told the woman that her husband had lost with the caravan and did not find it.
Later, in Yangbi County, there was an extra woman selling fermented bean curd. She always sent the fermented bean curd to the past horse gang. Her mouth always told me that my ZhaDaoZui liked the fermented bean curd I made most. If you do n’t meet you, eat it.
Due to the delicious taste, unique flavor, or the vigorous spread of the caravan, the Yangbi ZhaDaoZui fermented bean curd has become a dish that everyone wants to taste.
This is the story of ZhaDaoZui.
上面的故事都是我瞎编的。
铡刀嘴这个名字也是一天之内想出来的顺便还把Logo给做了，这张插画就是我的毕业设计最终稿，这些设计也是我觉得太无聊并且想练习设计做的飞机稿，这些都不会出现在我的毕业设计上。也永远不会商用。
这是一个长方形的盒子里面装十个便携式腐乳，这个构思源与果冻，把果冻换成腐乳，很有意思。由于没有找到果冻的样机，我就自己做了一个，做样机还挺好玩的……
思考永远是一件很有意思且值得高兴的事情。所以我把文案故事背景做的架设代入了很多个人的想法，当然这也是最初的版本。交给学校的那一版我也不知道是什么样子。
我做的这些东西应该都是一个最初想法的延伸和完善，你想到了一个很好的点子，然后周围的人对你的创意指指点点并且让你修改，最终修改的稿子可能根你最初的想法早就背道而驰，所以修改之后的是一个版本，自我想要表达的最初想法又是另外一个版本。我个人还是很喜欢我的最初版本的，当然，修改的版本是让被人喜欢的，这个就是另外一个方向的探讨了，我也就不多说什么了。
说不遗憾都假的，能毕业就不错了。
The above stories are all made up by me.
The name ZhaDaoZui also came up with the logo within a day. This illustration is the final draft of my graduation design. These designs are also aircraft drafts that I feel too boring and want to practice designing. These will not appear In my graduation project. It will never be commercialized.
This is a rectangular box containing ten portable fermented bean curds. The idea is based on jelly. It is very interesting to replace the jelly with fermented bean curd. Since I didn't find a prototype of jelly, I made one myself. It's fun to make a prototype ...
Thinking is always a very interesting and joyful thing. So I put the setting of the copywriting story background into many personal ideas, of course, this is also the original version. I don't know what it was like for the version that was given to the school.
These things I did should be an extension and improvement of the original idea. You thought of a good idea, and then people around you pointed to your creativity and let you modify it. The final revised manuscript may be rooted in your original Ideas have long run counter to each other, so the revised version is a version, and the original idea that I want to express is another version. I personally still like my original version. Of course, the modified version is liked by others. This is another direction of discussion. I wo n’t say much.
Say no regrets are fake, it is good to graduate.
The name ZhaDaoZui also came up with the logo within a day. This illustration is the final draft of my graduation design. These designs are also aircraft drafts that I feel too boring and want to practice designing. These will not appear In my graduation project. It will never be commercialized.
This is a rectangular box containing ten portable fermented bean curds. The idea is based on jelly. It is very interesting to replace the jelly with fermented bean curd. Since I didn't find a prototype of jelly, I made one myself. It's fun to make a prototype ...
Thinking is always a very interesting and joyful thing. So I put the setting of the copywriting story background into many personal ideas, of course, this is also the original version. I don't know what it was like for the version that was given to the school.
These things I did should be an extension and improvement of the original idea. You thought of a good idea, and then people around you pointed to your creativity and let you modify it. The final revised manuscript may be rooted in your original Ideas have long run counter to each other, so the revised version is a version, and the original idea that I want to express is another version. I personally still like my original version. Of course, the modified version is liked by others. This is another direction of discussion. I wo n’t say much.
Say no regrets are fake, it is good to graduate.
最后鸣谢一下温馨想到的这个品牌名字，我也觉得很特别。
Finally, I would like to thank Wen Xin for the brand name, which I think is very special
