Ashton Logan Logo Rebrand
Ashton Logan is a Luxury Real Estate Company that was is looking to expand and needed some updates done to their logo. They also wanted to create an online presence. Ashton Logan has found away into its customers hearts. They make them feel like family by having that one on one communication and having a yearly event to celebrate new and old clients. That makes the client feel a part of the of something more than just Real Estate company. The company caters to an upscale clientele that values culturally rich and scenic communities. Clients are typically knowledgeable about real estate and finance and expect to work with agents who are intelligent and experienced. Clients are highly organized and meticulous.
The company is described as helpful, structured, logical, colorful, creative, highly responsive, warm, thorough, authentic, educated, knowledgeable, trustworthy, efficient, attentive. My end goal was to create a fashionable high-end logo and website that brings in more clientele and helps the company reach its goal and beyond.
My strategy was to tie business to design and express the quality of the Ashton Logan Real Estate Company Brand through a new visual identity.
I created a logo that screams high-end and stylish that I think can represent the company in both Virginia and Sarasota, FL. I also created a website that is warm, inviting and also giving that luxury feel.
I wanted all who sees the logo to feel like they are in great hands all while keeping the luxury and fashionable parts intact with how Ashton Logan sees itself.
